Hint: no. Research shows that when confronted with a new piece of information, a person will use the information to support previously held beliefs rather than as an opportunity to open his...
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Things you don’t learn in high school
Things we learn in high school Things we don’t learn in high school Math: Derivatives and integral How to handle your finances, what is an interest rate Astronomy, geography Recycling...
Of ice trays, blankets, public restrooms and Toblerone...
Everybody is so obsessed with user experience these days. Developers, designers, and UI/UX experts spend countless hours optimizing interfaces for mobile applications, web forms, desktop...
Mental Energy and Consumer Behavior
In the year 2000, two American researchers (Kathleen D. Vohs and Todd F. Heatherton), performed a Consumer Behavior “torturous study;” they asked a group of participants to watch a boring...
Is Purchase Intent a Good Predictor of Actual Purchase?
The ultimate measure of success for any marketing effort is sales figures, purchases, or orders. Since the marketer or researcher tries to get an idea of sales potential before launching a...
Miley Cyrus defeats Syria WMDs
I have to admit they won this time. Three months ago I had no idea who Miley Cyrus was, and never heard any of her songs. Today, I’m still not sure that I heard any of her songs (not that I...