I have seen a few marketing job applications that ask for a “catchy one-liner.” It might be a Twitter-inspired trend, but it is more likely that several companies are using the same application template (which includes the request for a one-liner).
In the one-liner section, you are asked to describe yourself in 160 characters or less. The purpose is not to get more information about you, but to see that you can come up with a good personal tagline. This is crucial when applying for a marketing role. As I mentioned earlier, employers will judge applicants for marketing jobs not only on the content of their resume, cover letter, and portfolio, but also on their delivery. After all, the marketer’s job is to communicate messages effectively. Hiring managers will look at the content of your one-liner and its marketing flair. Make sure you optimize these 160 characters.
Here are two examples of one-liners from the book Job Searching with Social Media for Dummies by Joshua Waldman:
- “Recent grad not looking forward to moving back in with parents. Love communications and creative problem solving. Amateur film critic with published reviews.” (157 characters)
- “Social media job-search coach. I once traveled the world with nothing more than LinkedIn & a bottle of gin. Let’s trick the economy and get you hired.” (150 characters)
Here is one I just came up with. You’re welcome to take it, polish it, and use it whenever you’re asked for a one-liner:
- “Digital marketer, addicted to everything online. I write a blog post and 5 tweets before breakfast. Contact me if you’re serious about your online presence.” (156 characters)
Good luck, would love to hear some of yours!
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