Roni Krakover

Insights from 27 Retailers and Service Companies Website Research

Retailer website market research
  • Trend of increasing information on company ‘about us’ sections; they increased in content for almost all companies studied, with a lot of emphasis on giving back to the community and environmental issues.
  • Generally, an increase in text on all big retailer websites – could be for SEO reasons.
  • Not all transitions to new sites are smooth, even for large, resourceful companies: some sites like Expeditors or Disney seem to “sit on remains” of older sites –pages have different footers, some pages are only accessible through the site map, etc.
  • A decrease in the number of websites using “live chat” suggests the service is not cost-effective for many of them.
  • An increase in social plug-ins and social sharing options as social media continues to take a larger part in interaction with consumers.
  • Added mobile applications – almost all big retailers and service companies have signature mobile applications at this point

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