In a Marketing Strategy class I took a few years ago, we had to write our personal definition of marketing on a piece of paper. Then we passed it to the person sitting to the right, so each...
Category - Marketing
Extracting Brand Sentiments from Online Conversations
Big Brands Have To Be Careful When Listening to the Online Conversation. Amanda says in a forum: “I have an iPhone 4. It sucks.” Her post, along with many others, is gathered by “online...
Can You Measure “Customer Expereince?”
When people buy a coffee at Starbucks, they get more than just coffee. When people shop at Target, they get a different experience than when they shop at Wal-Mart. Individuals describe...
Word of Mouth: Quality over Quantity
Humans are social creatures, and as such are influenced by others – be it friends or strangers. A few studies dating as back as 1943 suggest that communications among customers were...
Insights from 27 Retailers and Service Companies...
Trend of increasing information on company ‘about us’ sections; they increased in content for almost all companies studied, with a lot of emphasis on giving back to the...
Does The Internet Level the Playing Field for the...
Many believe that the Internet levels the playing field and allows smaller retailers to setup online stores with substantially lower entrance barriers. “The virtual operation of the...
How to Find Which Keywords Your Competitors Are Using...
If you have a specific video in mind, find it on YouTube. If not, perform a search about your field, for example type in “online marketing” to see which videos come up. Choose one that is...
How to Find Keyword Ideas Using Google Keyword Planner
I often find that business owners and individuals have a hard time identifying relevant keywords for HootSuite searches and for their business communications in general. Finding keywords...
Location-based Search on HootSuite
The location-based search tool on HootSuite is one of the most valuable search features, and is especially useful if: You are running a local business You are looking for a job in a...
Getting a Job in Marketing – resources and links
This is the companion post of my book, Getting a Job in Marketing – the No-Bullshit Approach. Download it from Amazon if you don’t have it yet 🙂 2 – Your job search...