The ultimate measure of success for any marketing effort is sales figures, purchases, or orders. Since the marketer or researcher tries to get an idea of sales potential before launching a...
Can You Measure “Customer Expereince?”
When people buy a coffee at Starbucks, they get more than just coffee. When people shop at Target, they get a different experience than when they shop at Wal-Mart. Individuals describe...
Word of Mouth: Quality over Quantity
Humans are social creatures, and as such are influenced by others – be it friends or strangers. A few studies dating as back as 1943 suggest that communications among customers were...
Insights from 27 Retailers and Service Companies...
Trend of increasing information on company ‘about us’ sections; they increased in content for almost all companies studied, with a lot of emphasis on giving back to the...
Does The Internet Level the Playing Field for the...
Many believe that the Internet levels the playing field and allows smaller retailers to setup online stores with substantially lower entrance barriers. “The virtual operation of the...
How to Export Blog to PDF / Word Document
These instructions work for WordPress, Blogger, and Livejournal; they might work for other platforms as well but I haven’t tried. Export your blog: If you’re on WordPress, in your dashboard...
Website Optimization with A/B Testing and Multivariate...
This article is also available as a podcast Considering a few different versions to your landing page? Not sure about the color of the background? Hesitating between a few options of text...
Podcast: Optimizing Your Website with A/B Testing and...
Hesitating between a few different versions to your home page? Not sure about the the background? Considering different options of text copy on the landing page? An A/B test or a A...
How to Find Which Keywords Your Competitors Are Using...
If you have a specific video in mind, find it on YouTube. If not, perform a search about your field, for example type in “online marketing” to see which videos come up. Choose one that is...
How to Find Keyword Ideas Using Google Keyword Planner
I often find that business owners and individuals have a hard time identifying relevant keywords for HootSuite searches and for their business communications in general. Finding keywords...