When I interviewed for jobs, I always left the interviewer with a “goodie”: something that was of real value to the employer whether they hire me or not. This has given me a big advantage...
Category - Job search
Why you should apply for a job through the company’s...
Employment websites make it easy for employers to post jobs, and also very easy for applicants to submit applications. Applicants can send many applications in a short time, and also have...
Catchy one-liners for job applications
I have seen a few marketing job applications that ask for a “catchy one-liner.” It might be a Twitter-inspired trend, but it is more likely that several companies are using the same...
How to write a kickass marketing resume
When I started to write my resume, I went to my university’s Career Center Library and borrowed a few books about resume writing and some large books that contained hundreds of resume...
Freelancing on your way to a job
Online freelancing is a great option to consider, whether you’re looking to make an income freelancing, start your own business, or build a portfolio while on a job search. There are a...
4 job search myths busted (kind of)
It is hard to bust myths that are “soft”, e.g. can’t be tested using scientific methods, but I’ll try anyway and you’ll have to trust me. Myth # 1 – You just have to send enough...
Do’s and (mainly) dont’s in a cover letter
I never understood why hiring managers in North America insisted on requesting cover letters. When I recruited interns and employees in Toronto, I found the cover letters to be generic and...
Get to work, even if nobody’s paying (caution...
You probably know that, all other things being equal, it’s easier to get a job when you are employed vs. when you’re unemployed. When you’re employed, you give off a whole different vibe...
Should you work in Marketing? 11 simple points to help...
In a Marketing Strategy class I took a few years ago, we had to write our personal definition of marketing on a piece of paper. Then we passed it to the person sitting to the right, so each...
Getting a job in marketing: position yourself as a...
Today, in the “content era,” many companies are aware of the need to create valuable content for their customers. If you have a track record of creating a lot of high-quality content, you...